IELTS
JOURNAL
94
C) "The industry feels there isn't a huge demand out there," says Sue Hurdle, chief
executive of the independent charity The Travel Foundation. "They don't
have a lot of
people banging on the door asking for greener holidays."
D) Others are more specific, such as Professor Harold Goodwin, of the International
Centre for
Responsible Tourism (ICRT), an independent academic research centre. "There is a big
shift in values and approach – it's not just travel, it's
a general consumer trend," he
says. "If you're worried about where your pork comes from at home, why wouldn't you
worry about that when on holiday?"
E) For those of us who are bothered, working out when the travel industry is doing its
bit, and when it isn't, and separating good operators from charlatans peddling
greenwash, is a bewildering and frustrating experience.
England alone usually has
around 20 certification schemes or logos on the go at any one time, split into two
categories: awards, where hotels and operators are judged independently; and
certification schemes, where they generally pay to be included. It also helps to know
what the industry is aiming for. We're not talking about genuine eco-tourism – which
remains a niche and narrow market – but on what the
industry prefers to call
"sustainable", or "responsible" tourism.
F) "Many people make the mistake of thinking that when anyone describes a business
or activity as being 'green' that they are environmentally friendly," says Jason Freezer,
destinations manager for Visit England. "Being green, sustainable,
or responsible is
about ensuring economic viability, social inclusion and contributing to the natural
environment. A sustainable business is doing its most to enhance its own success
financially, while contributing to the local economy and minimising or negating the
damage it might do to its environment or community."
(from
The Independent, 9th October 2011)
Dostları ilə paylaş: