IELTS
JOURNAL
75
Example:
Here is part of a text about public relations. In this example, answers should be
no more than one word and/or a number.
Not so long ago, public relations – or PR, as it is usually referred to – was the
poor relation of many functions within an organization. While Production,
Finance and even Human Resources were usually represented at Board level, the
PR function was much further down the hierarchy, simply expected to do its job
of issuing press releases and gaining positive publicity for the organization. This
is now changing. In addition to these bread-and-butter tasks, PR specialists may
now be involved in strategic planning, as senior managers realize how much PR
can contribute as the ears and eyes of the organization.
Question:
Complete the sentences below.
1. Some of an organization's other
…
used to be considered more
important than PR.
2. In the past, an organization's
…
was unlikely to include anyone from
PR.
3. The role of PR includes trying to ensure that the organization attracts
favorable
… .
4. PR now sometimes helps to develop an organization's
… .
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