Anthony W. Ulwick



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Copyright © October 2016 by Anthony W. Ulwick All Right Reserved

ISBN# 978-0-9905767-4-7




No part of this publication may be reproduced, stored in a retrieval system or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the author and/or publisher.


This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. The publisher, authors, and editors specifically disclaim any liability, loss or risk incurred as a result of the use and application, either directly or indirectly, of any information contained in this publication, whether or not negligently provided. All processes, procedures, and forms are suggestions only, and changes must be made depending on the specific circumstances in each case.


Published by IDEA BITE PRESS
www.ideabitepress.com
Printed in the United States of America
Anthony Ulwick has taken the guesswork out of innovation. For 25 years he has worked to guide companies to success. He has done this by introducing us to Jobs-to-be-Done theory, and converting it to practice using his rigorous innovation process known as Outcome-Driven Innovation.


The vast majority of innovation projects fail. With Ulwick's process we finally learn what the best know already - innovation cannot be left to chance. It can and should be managed for successful outcomes.

I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”




Philip Kotler
S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University

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