Anthony W. Ulwick

So, do you have what it takes to become an ODI Practitioner? Is becoming an ODI practitioner right for you? Let me help you decide.

Becoming an ODI Practitioner is not easy and it’s not for everyone. Speaking as an ODI practitioner, however, I can tell you that, to me, it is the most fulfilling and rewarding career I could imagine. As an ODI Practitioner, you have the opportunity to:

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  Work with the smartest and most inspiring people in business.
  
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  Work on projects that span dozens of markets, learning more about each market than would otherwise be possible.
  
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  Contribute to the creation of products and services that improve people’s lives.
  
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  Learn a valuable skill set that can be employed throughout your lifetime.
  
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  Train your mind to think in a uniquely disciplined fashion.
  
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  Contribute to the success of others and society as a whole.
  
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  Have fun along the journey.
  

What does the ODI Practitioner do?

The ODI Practitioner is responsible for mastering the application of Jobs Theory and performing all aspects of the ODI process in a wide variety of contexts to meet the specific needs and expectations of the organization. An ODI Practitioner must be able to:

1. 
   Initiate an ODI project.
   
2. 
   Uncover the customer’s needs.
   
3. 
   Gather quantitative data.
   
4. 
   Discover hidden opportunities for growth.
   
5. 
   Formulate the market strategy.
   
6. 
   Formulate the product strategy.
   

As I detail the ODI Practitioner’s responsibilities for each of these 6 phases, I am going to reveal the 84-step process that our Strategyn ODI Practitioners follow when they engage with clients. This insight will help you get a good sense of what it takes to execute an ODI project and the skill sets that are required to do so. Then you can decide if a career as a Jobs Theory and ODI practitioner in your organization is right for you.

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