Anything You Want

The most successful email I ever wrote

When you make a business, you're making a little world where you control the

laws. It doesn't matter how things are done everywhere else. In your little world,

you can make it like it should be.

When I first built CD Baby, every order resulted in an automated email that let

---

the customer know when the CD was actual y shipped. At first this note was just

the normal “Your order has shipped today. Please let us know if it doesn't arrive.

Thank you for your business.”

After a few months, that felt real y incongruent with my mission to make people

smile. I  knew could  do better.  So  I took  twenty minutes  and wrote  this  goofy

little thing: