You should feel pain when unclear
Email blasts are the best training for being clear.
CD Baby had about 2 mil ion customers.
When writing an email to everyone, if I wasn't perfectly clear, I'd get twenty
thousand confused replies, which would take my staff al week to reply to,
costing me at least $5000 plus lost morale.
Even if I was very clear but took more than a few sentences to explain
something, I'd get thousands of replies from people who never read past the first
few sentences.
Writing that email to customers—careful y eliminating every unnecessary word,
and reshaping every sentence to make sure it could not be misunderstood—
would take me al day.
One unclear sentence? Immediate $5000 penalty. Ouch.
Unfortunately, people writing websites don't get this kind of feedback.
Instead, if they're not clear, they just get silence. Lots of hits but no action.
I see new websites trying to look impressive, fil ed with hundreds of puffy
unnecessary sentences.
I feel bad that the people behind those sites haven't felt the pain of trying to
email that text to thousands of people, to directly see how misunderstood or
ignored it is.
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