Article · September 020 doi: 10. 5281/zenodo. 4046524 citations reads 1,341 author: Some of the authors of this publication are also working on these related projects



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Importance-of-Marketing-Strategy-and-B2B-Digital-Marketing-Suggestions-and-Diversification



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Importance of Marketing Strategy and B2B Digital Marketing Suggestions and
Diversification
Article
· September 2020
DOI: 10.5281/zenodo.4046524
CITATIONS
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1 author:
Some of the authors of this publication are also working on these related projects:
Digital Marketing and SEO for Small Business Visibility
 
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Jose Prabhu Joseph John
Management and Engineering Colleges
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54 
Page 54-65 © MANTECH PUBLICATIONS 2020. All Rights Reserved
Journal of Marketing and Sales Management
Volume 4 Issue 2 
ISSN: 2457-0095 (Online)
Importance of Marketing Strategy and B2B Digital Marketing 
Suggestions and Diversification 
 
Dr. J. Jose Prabhu

Independent Researcher & Visiting Professor
1

Department of Business Management 
Management and Engineering College, Tamil Nadu, India 
Corresponding Author’s Email id:
drjose999@gmail.com


Abstract 
Most marketing and also, communications methods are created in an 
extremely comparable way. A group of qualified marketing planners kick back 
a table for a couple of weeks, do their research, and then work within a 
tactical framework, based upon what they believe will certainly have the most 
impact on customer's goals. These objectives may tell a story, connect the 
brand's values, or motivate a specific action from their target market, among 
others. When it involves business-to-business (B2B) marketing, any individual 
who has been running in the space recognizes it features a specific set of 
obstacles. Unlike marketing to consumers, B2B companies typically have to 
deal with longer sales cycles, smaller target market markets, and also higher 
ticket costs. Furthermore, they have to initially produce results in follow-up 
instead of marketing an item directly. 
 

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