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Importance of Marketing Strategy and B2B Digital Marketing Suggestions and
Diversification
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· September 2020
DOI: 10.5281/zenodo.4046524
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Journal of Marketing and Sales Management
Volume 4 Issue 2
ISSN: 2457-0095 (Online)
Importance of Marketing Strategy and B2B Digital Marketing
Suggestions and Diversification
Dr. J. Jose Prabhu
1
Independent Researcher & Visiting Professor
1
Department of Business Management
Management and Engineering College, Tamil Nadu, India
Corresponding Author’s Email id:
drjose999@gmail.com
Abstract
Most marketing and also, communications methods are created in an
extremely comparable way. A group of qualified marketing planners kick back
a table for a couple of weeks, do their research, and then work within a
tactical framework, based upon what they believe will certainly have the most
impact on customer's goals. These objectives may tell a story, connect the
brand's values, or motivate a specific action from their target market, among
others. When it involves business-to-business (B2B) marketing, any individual
who has been running in the space recognizes it features a specific set of
obstacles. Unlike marketing to consumers, B2B companies typically have to
deal with longer sales cycles, smaller target market markets, and also higher
ticket costs. Furthermore, they have to initially produce results in follow-up
instead of marketing an item directly.
