Article · September 020 doi: 10. 5281/zenodo. 4046524 citations reads 1,341 author: Some of the authors of this publication are also working on these related projects

Content Production 
In the electronic age, we are all publishers 
I frequently make this point when 
speaking to other organizations concerning 
digital advertising and marketing, and also 
highlight it utilizing the picture below. 
Brand Names as Authors 
Aras, A. A., & Xu, X. (2020) not up until 
the last couple of years where any of the 
companies above known as content 
producers. 
Netflix and also American Motion Picture 
Standards began by broadcasting programs 
and films from other workshops, now 
they're both giants in their potential areas. 
And despite the fact that no person 
actually thinks about Red Bull or Chipotle 
as material producers, they have actually 
both been active in developing amusing 
web content. 
You do not have to attempt to compete 
with any one of these firms when it 
pertains to content, however, you do need 
to enter into the content-creation way of 
thinking which is not easy. 
Plan in Advance 
Zahay, D., Schultz, D., & Kumar, A. 
(2015) the technique is to prepare ahead. 
Sit down with your team as well as draw 
up material ideas for the following 4 to 
twelve months, then determine the very 
best style for each item of content. 
Consider messages, photos, video clips, 
and also social media in your planning 
procedure. 
Most B2B organizations get stuck on web 
content due to the amount of time it takes 
to produce. Unfortunately, there's no 
shortcut right here, however, if you plan, 
schedule as well as place the best 
individuals accountable, your material 

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Page 54-65 © MANTECH PUBLICATIONS 2020. All Rights Reserved
Journal of Marketing and Sales Management
Volume 4 Issue 2 
ISSN: 2457-0095 (Online)
production will boost in quantity and also 
worth with time. 
Planning is half of the material creation 
fight, once you have a strategy in place, 
make tasks, and adhere to deadlines.