Article · September 020 doi: 10. 5281/zenodo. 4046524 citations reads 1,341 author: Some of the authors of this publication are also working on these related projects

Yaghtin, S., Safarzadeh, H., & Karimi 
Zand, M. (2020) the primary purpose of 
this research is the identification of the 
essential factors in planning digital content 
advertising and marketing (DCM) method 
in line with the corporate's major 
advertising purposes in the B2B industry. 
Design/methodology/approach: In order to 
determine the different material types as 
well as their matching advertising and 
marketing goals, a material evaluation 
method was offered to evaluate the 
material of Instagram pages of 24 top-
ranked corporates from 3 various markets. 
SPSS variation 22 was made use of to 
investigate 
the 
significant 
difference 
degrees as well as the mean ranks of 
determining web content kinds. Searchings 
for: The searchings for discovered the 
twelve material types which are generally 
published by the corporates according to 
their main advertising objectives in the 
B2B field. Moreover, the results exposed 
the most beneficial content types from the 

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58 
Page 54-65 © MANTECH PUBLICATIONS 2020. All Rights Reserved
Journal of Marketing and Sales Management
Volume 4 Issue 2 
ISSN: 2457-0095 (Online)
B2B target markets' viewpoint and one of 
the most effective content types in 
convincing audiences to take part in 
conversations.
Research limitations/implications: This 
research study drops some light on the 
uncertain aspects of DCM in the B2B 
field, as well as its findings works as the 
beginning factor for the scholars that plan 
to explore the numerous aspects of DCM 
and for the experts who operate in the 
associated fields. Originality/value: This 
research 
study 
supplies 
a 
unique 
contribution to utilizing Instagram as a 
DCM platform in the B2B field. Also it 
adds to recognizing the primary considers 
communicating to B2B audiences through 
DCM.