Article · September 020 doi: 10. 5281/zenodo. 4046524 citations reads 1,341 author: Some of the authors of this publication are also working on these related projects

Developing Relationships 
Cuddeford-Jones, M. (2018) In the 
building side of its company, Bozzuto 
deals with developers and also financial 
institutions that either own land they wish 
to create, or want purchasing land for that 
objective in the future. "The obstacle is to 
reach them and hopefully link for in-
person 
interaction 
and 
network," 
Bellamkonda says. "And the brand name 
being on top of everyone's mind is very 
important." 
Material advertising and marketing play a 
huge duty in this. "It provides us a 
modification to tell our very own story, so 
possibly the following time [a possibility 
has] a task they'll offer us a call." 
On the customer side, Bellamkonda keeps 
in mind that he recently went to a Bozzuto 
residential or commercial property that 
was accumulating rain to utilize for other 
objectives. "You listen to a great deal of 
[residential or commercial properties] 
discuss points like views or swimming 
pools, however, this is an excellent 
opportunity to speak about sustainability. 

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Page 54-65 © MANTECH PUBLICATIONS 2020. All Rights Reserved
Journal of Marketing and Sales Management
Volume 4 Issue 2 
ISSN: 2457-0095 (Online)
We want to inform even more stories like 
that." 
Have a Strategy 
When considering what content to share, 
consider what are the fads in your market 
and what your audience needs. What does 
your target market think about when they 
are 
sending 
RFPs, 
and 
what 
vendors/competitors are providing the 
most effective brand name value in your 
market, says Bellamkonda? 
Habibi, F., Hamilton, C. A., Valos, M. J., 
& Callaghan, M. (2015) The places you 
distribute that content depend, of course, 
on where your target market spends their 
time online. Online forums as well as 
websites for companies in your vertical 
market can be good areas to begin. 
LinkedIn functions well for several B2B 
online marketers, however, you need to 
place in the effort. 
"To have a neighborhood or group that 
grows on LinkedIn, it must be managed 
well," he states. "You need to devote 
sources to this effort." 
A material schedule can be extremely 
useful, also if you aren't that made use of 
to predicting out that far in advance what 
you want to advertise. This is good for not 
only social web content, however e-mail 
advertising as well as e-newsletter promos 
as well, but Bellamkonda also notes. "It 
offers you a framework and also a bit of 
discipline as to what topics you want to 
talk about."