contest. “Whenever I go into an interview I assume two things: If I don’t ask the
question no one else will, and I’m always assuming this may be my last
exchange.”
Ramos believes we should be asking for much more accountability. We
should demand it at every level of our lives. “We all have the right—the
responsibility—to challenge and question powerful people.”
An
Audience Helps
You don’t need a television show to be effective when asking for accountability.
If you have the basics—solid information, a clear objective to your questioning,
and enough spine and moral indignation to stand up to authority—you can have
impact, especially if you understand your platform and know your audience.
Invoking community is one of the surest ways to give more heft to your case and
more edge to your questions.
Thomas Wilson’s questions were powerful. But it was the audience around
him that made his appeal impossible to ignore. Wilson was a specialist with the
Tennessee National Guard. He was serving in Iraq at a time when large numbers
of U.S. service members were dying as a result of improvised explosive devices
—IEDs—that regularly ripped through poorly
protected Humvees and other
vehicles. At a gathering that was supposed to be a pep rally—the
New York
Times described it as a “morale-lifting town hall discussion with Iraq-bound
troops”—Wilson raised his hand and asked the visiting secretary of defense,
Donald Rumsfeld, a pair of right-between-the-eyes questions.
Why do we soldiers have to dig through local landfills for pieces of
scrap metal and compromised ballistic glass to up-armor our
vehicles?
Why don’t we have those resources readily available to us?
The place burst into applause. Wilson was asking what everyone in the room
was thinking. Rumsfeld was caught off guard and, uncharacteristically,
at a loss
for words.
“Now, settle down, settle down,” he told the crowd. “Hell, I’m an old man,
it’s early in the morning, and I’m gathering my thoughts here.”
“It was highly unusual for soldiers to dare to confront Mr. Rumsfeld
directly,” the
Times pointed out. But Wilson’s questions were poignant and
accurate and brilliantly framed. They drew attention to the problem of under-
armored vehicles and increased the pressure to fix the problem. Wilson’s
platform—a troop town hall in Kuwait—was compelling. His community was
reinforcing. He invoked the crowd and painted
a vivid word picture of the
problem. He gave it a moral undertone and framed it as a shameful betrayal of
those who were doing the fighting and dying. And it wasn’t a speech; it was a
question.
The Pentagon felt the heat and amped up efforts to provide the armor the
vehicles needed.
Whether at a town hall or a staff meeting, confronting a powerful person is
not easy. But having a community on your side creates an alliance. Your
questions become the group’s questions, harder to dismiss as the ranting of a
malcontent and easier to amplify because of the implied voices ready to join you.
If you’ve
done your homework, are prepared to stand up to the pressure of the
encounter, and have crafted your questions so that you succinctly express the
problem and the challenge, you can take the high ground and demand answers.
No Way Out
The situations, personalities, and dynamics of this line of inquiry vary widely.
But whether you are confronting a politician who has broken a promise or a
salesman who has ripped you off, a student who
has cheated on an exam or an
employee who has padded an expense report, you should prepare for an evasive
or confrontational response.
Effective confrontational questioners have to be fast and uncompromising
listeners. It’s what good lawyers do in a courtroom and what good interviewers
do in front of a camera. They pick up on voice tone and swoop in on hesitation.
They shut down attempts to filibuster or self-aggrandize. They keep the laser
aimed at the core issue they’re after.
I’ve talked a lot about open-ended questions, those broad, nonthreatening
inquiries that invite people to answer as they wish and go where they want.
Accountability questioning is different. You want precision.
You want to pin
someone down. You don’t want to ask a question that lets someone off the hook
or invites a speech she can use to obscure the argument or change the subject.
Often, questions that elicit one-word answers can be the most effective crowbars
to the truth. Yes-no questions.