That’s where I started.
“Budget deal?” I asked.
“Hooray,” was her reply. She smiled proudly.
The presidential campaign was under way and an unlikely candidate was
leading the Republican field. I invoked his name.
“Donald Trump?” I asked.
“Performer.” She grimaced.
Abroad, Vladimir Putin was rattling sabers, deploying his military.
“Russia?”
“Careful.” She scowled.
Democrats are perennially on the defensive about big government. Their
adversaries like to refer to them as tax-and-spend liberals.
“Taxes?”
Pelosi paused. “Investment.”
Democrats wanted to raise taxes to pay for a range of government programs,
so that one word captured their rationale perfectly. In less than a minute, we’d
covered several topics—and with an amusing economy of Qs and As. Our
political word association game opened the conversation with a few laughs and
no speeches, and it established an informal and approachable relationship
onstage. It encouraged spontaneity and set Pelosi’s internal clock and her
expectations for how I was going to proceed. I think she enjoyed it. I know the
audience did because I heard their reaction and laughter and I knew my
questions touched on a variety of issues they were following in the news.
Opening with scene-setter questions can help you get people talking, set the
pace, and frame the conversation. Figure out what you want to talk about and
how, factor in the personalities you have in the room, then map out questions
and anticipated responses. You can excite the imagination or you can prompt
reflection. It’s your show.
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