3- bob. MARKETING FAOLIYATINI AXBOROT BILAN TA’MINLASH...................................... 39
3.1.
Marketingda axborotni o‘rni. Axborot tizimi..............
39
3.2.
Axborot turlari va ularni turkumlash...............
43
3.3.
Axborotni to‘plash uslublari. To‘plangan axborotlarni tahlil qilish va qayta ishlash.
47
4- bob. MARKETINGNI TARKIBIY TUZILISHI VA UNI BOSHQARISHNI TASHKIL ETISH................. 54
4.1.
Marketing
tizimi
haqida
tushuncha
va
tarmoq
marketinglari...................................................................
54
4.2.
Makromarketing va mikromarketing.............................
56
4.3.
Marketingni boshqarish jarayoni, tashqi va ichki sohasi va o‘zaro bog‘liqligi.
Korxonalarda
marketing
xizmatini
tashkil
etish.......................................................................
59
5-bob. MARKETING DASTURI……………………………… 66
5.1.
Marketing dasturi haqida tushuncha...............................
66
5.2.
Maqsadli
dastur
yondoshishi
marketing
dasturining
uslubiy
asosidir.............................................................
69
5.3.
Marketing
dasturini
ishlab
chiqish
ketma-ketligi
va
asosiy
bo‘limlari..............................................................
73
6- bob. STRATEGIK VA TAKTIK REJALASHTIRISH, MARKETING NAZORATI.......................................... 81
6.1.
Marketingda
strategik
rejalashtirishning
maqsadi
va
vazifalari...................................................................
98
6.2.
Taktik rejalashtirishning roli va o ‘rni.....................
85
6.3.
Marketing nazorati va uning turlari............................
86
