«innovative academy» ilmiy tadqiqotlarni

A commercial's design based on the audience's emotional response
, as seen in flow 
of emotion results. When reviewing the research results, we were able to see the emotional 
structure of the ad was less dramatic than we had intended. Why do individuals sacrifice 
themselves to defend a nation-state? This article emphasises the link between emotion and 
culture by investigating the affective reproduction of culture in world politics. Building on the 
tradition of Émile Durkheim, it introduces the concept of emotion culture to IR. Emotion 

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45 
«Zamonaviy dunyoda pedagogika va psixologiya» 
nomli 4-son ilmiy, masofaviy, onlayn konferensiya 
cultures are understood as the culture-specific complex of emotion vocabularies, feeling rules, 
and beliefs about emotions and their appropriate expression that facilitates the cultural 
construction of political communities, such as the nation-state. It is argued that emotions 
provide a socio-psychological mechanism by which culture moves individuals to defend a 
nation-state, especially in times of war. By emotionally investing in the cultural structure of a 
nation-state, the individual aligns him/herself with a powerful cultural script, which then 
dominates over other available scripts. Emotions have been studied in several scientific 
disciplines- e.g., biology, psychology, neuroscience, psychiatry, anthropology, and sociology— 
as well as in business management, advertising, and communications. As a result, distinctive 
perspectives on emotion have emerged, appropriate to the complexity and variety of the 
emotions themselves. It is important, however, to take those different perspectives not as 
competitive but as complementary, each potentially yielding insight into what may be called 
the different “structures” of emotions. To say that emotions have structures (or a structure) is 
to reject the view that they are merely amorphous “feelings” or that they have no order, logic, 
or rationality. In the remainder of this article the structures of the different emotions will be 
considered under three headings (though it should be borne in mind that the structures of any 
emotion are always integrated into an organic whole): (1) physical structures, including overt 
behaviour, neurology, and physiology; (2) experiential structures. During the first half of the 
20th century, members of the psychological school of behaviourism attempted to study mental 
phenomena strictly in terms of their publicly observable causes and effects. According to 
behaviourists, any genuinely scientific account of emotions must be limited to a description of 
the observable circumstances that evoke emotions (the “stimulus”) and the observable physical 
changes and behaviour that result from them (the “response”), including especially verbal 
behaviour. Although behaviourism is no longer considered a viable approach, it should be noted 
just how much the dimension of the publicly observable encompasses. The stimulus and 
response situations include not only the physical surroundings of the people During the first 
half of the 20th century, members of the psychological school of behaviourism attempted to 
study mental phenomena strictly in terms of their publicly observable causes and effects. 
According to behaviourists, any genuinely scientific account of emotions must be limited to a 
description of the observable circumstances that evoke emotions (the “stimulus”) and the 
observable physical changes and behaviour that result from them (the “response”), including 
especially verbal behaviour. Although behaviourism is no longer considered a viable approach, 
it should be noted just how much the dimension of the publicly observable encompasses. The 
stimulus and response situations include not only the physical surroundings of the people. 

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46 
«Zamonaviy dunyoda pedagogika va psixologiya» 
nomli 4-son ilmiy, masofaviy, onlayn konferensiya 
Research has since distinguished between the bodily changes considered by James. Autonomic 
nervous system activity, which is sometimes taken to be the core of James’s theory, is of course 
distinct from voluntary muscle activity.