No Paper Title Author Name Page No

MERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
forums/webinars, and chats, which can also be used to engage students in publishing materials or 
serve as download mechanisms through blogs or wikis, links to other web resources. , like 
libraries. SOCIAL MEDIA Social media allows people to communicate through ICT. In other 
words, social media is a means of social interaction. In various countries, there is a tendency to 
increase the importance of social networks in the field of education. In particular, the practice of 
private, elite, individual education is becoming more and more widespread, which leads to a 
decline in the role of traditional public education. This trend threatens one of the most important 
functions of education - socialization. In this context, social networks allow young people to 
maintain many connections with their peers based on common interests (such as sports or 
creativity, collective online learning activities, knowledge sharing). Social media has spread 
rapidly as a result of the emergence of systems that enable virtual presence. The term "virtual 
presence" refers to the mediated interaction of people using media communication channels (for 
example, video conferencing and, relatively recently, Twitter, Facebook, etc.) network platforms 
that replace face-to-face communication. In this context, Web 2.0 is a platform for new social 
phenomena such as social clustering, cloud computing, and finally the online community. Social 
media has enhanced the social interaction of remote users, giving them greater scale, dynamism 
and influence. It is these trends that guarantee and enhance the potential educational impact of 
social media when students are denied formal education. The most popular way to use new 
media in the educational process is to include the competencies that are closest to them in the list 
of skills provided in the curriculum and program. The concept of "media education" has already 
been developed, which provides students with the social communication skills necessary to enter 
the global media space, network etiquette and information security. Thus, systematic education is 
needed to make youth more aware of social media use and maximize creativity in education. 
Social media allows readers to think critically and think objectively about a poorly covered topic. 
Ecology, sustainable development, cultural tolerance, moral issues can be a vivid example of 
such topics. Their discussion through social media gives students an opportunity to demonstrate 
their views and understanding of events. As a result, the next generation will master a certain 
topic much better, and students will have more ownership of its development. At the same time, 
the prevailing view is that education and social networks are incompatible. But experience shows 
that social networks expand opportunities for learning outside the educational institution, 
stimulate joint work of students, their interest and communication [2, 3]. Although social 
networks in educational institutions are not yet a complete solution to traditional learning 
problems, they offer opportunities to bring changes to educational practice. For example, in the 
context of continuous learning during professional activity, they simplify the process of 
familiarizing specialists with practical solutions, new trends and topics in a certain professional 
field. CLOUD TECHNOLOGIES In today's world, educational institutions cannot function 
effectively without ICT. Educational services are provided to students and teachers through the 
Internet. The purchase and maintenance of various computer equipment and software requires 
constant large financial investments and the involvement of qualified specialists, therefore, 
educational institutions are increasingly using cloud technology services, providing them for free 
or for a small fee. Takes for a fee. Often, such services are more convenient and reliable than 
hosting or maintaining them in the educational institution itself. Cloud technologies have: remote 
data centers. Cloud services are provided over the Internet from high-tech data centers located 
far from the end user and the organization to which he belongs; pooled resources. Resources 
such as storage devices, processors, RAM, and network bandwidth are shared among all users 
and dynamically allocated as needed; "elasticity" - "infinite" scalability. Access to the system is 
preserved even when there is an unexpected "peak" of requests, so the user gets the impression 
that resources can be increased indefinitely. If the educational institution suddenly has to 
increase the computing load, it will not be forced to purchase additional equipment, which will 
not be used later [3, 4]. Some educators mistakenly believe that cloud computing refers to any 
service provided over the Internet that is not developed in-house. Often the term "Web 2.0" is 
confused with the term "cloud technology". Web 2.0 is a specific type of software, and cloud 

---

30
A