U
NIT
10:
B
IG
D
ATA AND
B
USINESS
A
NALYTICS
Pearson BTEC International Level 3 Qualifications in Information Technology –
Specification – Issue 3 – September 2022 © Pearson Education Limited 2022
141
Content
Learning aim A: Investigate the role of big data and business analytics to
improve performance, for benchmarking and/or to trigger innovation in
organisations
A1 Business information
The role of tools and systems in the decision-making process of an organisation.
•
The reasons why organisations analyse data, including:
o
strategy planning and implementation, e.g. to identify individual
customer
behaviour, such as who buys what, when, where, how much, how, to identify
customer trends and to target their market communications
o
improving departmental productivity, e.g. finance, marketing and sales,
information technology, operations and supply chain management
o
product and/or service benchmarking, development and triggering innovation,
e.g. to increase the volume of sales and/or turnover
and to develop new or
improved products and/or services as a result of analysing data.
•
The purpose and use of transactional and analytical data to provide business
information and support decision making.
•
General challenges of analysing data, including:
o
high costs of design and implementation to gather, store and analyse the data
o
staff skills and training needs
o
data security compliance and maintenance.
•
Legislative, ethical and security issues, including:
o
local current and relevant legislative issues
o
ethical issues, including individual and organisational rights and responsibilities,
e.g. guaranteeing individual anonymity while maintaining the quality of data,
access to personal and sensitive data
o
security of commercial
and personal data, e.g. accidental or malicious loss,
damage or corruption of data, password policy, data encryption, and
maintenance of IT systems.
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