U
NIT
10:
B
IG
D
ATA AND
B
USINESS
A
NALYTICS
Pearson BTEC International Level 3 Qualifications in Information Technology –
Specification – Issue 3 – September 2022 © Pearson Education Limited 2022
143
•
predictive analytics uses data mining and statistical modelling to analyse past
and current data to identify potential challenges and opportunities for an
organisation to make future forecasts
•
prescriptive analytics uses data mining, statistical
modelling and business
forecasts to identify actions to be taken to improve performance.
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