Building a Business Plan

Part 4: Management Team

The Management Team section outlines:

• Organizational Structure: Highlights the hierarchy and outlines responsibilities and decision-making powers.
• Management Team: Highlights the track record of the company’s managers. You may also offer details about key employees including qualifications, experiences, or outstanding skills, which could add a competitive edge to the image of the business.
• Working Structure: Highlights how your management team will operate within your defined organizational structure.
• Expertise: Highlights the business expertise of your management and senior team. You may also include special knowledge of budget control, personnel management, public relations, and strategic planning.
• Skills Gap: Highlights plans to improve your company’s overall skills or expertise. In this section, you should discuss opportunities and plans to acquire new information and knowledge that will add value.
• Personnel Plan: Highlights current and future staffing requirements and related costs.

Part 5: Marketing Plan

• The Marketing Plan section details what you propose to accomplish, and is critical in obtaining funding to pursue new initiatives.
• The Marketing Plan section:
• Explains (from an internal perspective) the impacts and results of past marketing decisions.
• Explains the external market in which the business is competing.
• Sets goals to direct future marketing efforts.
• Sets clear, realistic, and measurable targets.
• Includes deadlines for meeting those targets.
• Provides a budget for all marketing activities.
• Specifies accountability and measures for all activities.