Building a Business Plan


Reasons Why You Need a Strong Business Plan



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6.Business planning and prospecting of enterprise activities

10 Reasons Why You Need a Strong Business Plan

  • To attract investors.
  • To see if your business ideas will work.
  • To outline each area of the business.
  • To set up milestones.
  • To learn about the market.
  • To secure additional funding or loans.
  • To determine your financial needs.
  • To attract top-level people.
  • To monitor your business.
  • To devise contingency plans.

How Detailed Should Your Plan Be?

  • Business plans differ widely in their length, appearance, content, and the emphasis placed on different aspects of the business.
  • Depending on your business and your intended use, you may need a very different type of Business Plan:
    • Mini-plan: Less emphasis on critical details. Used to test your assumptions, concept, and measure the interest of potential investors.
    • Working Plan: Almost total emphasis on details. Used continuously to review business operations and progress.
    • Presentation Plan: Emphasis on marketability of the business concept. Used to give information about the business to bankers, venture capitalists, and other external resources.

Assembling a Business Plan

Every Business Plan should include some essential components:

    • Overview of the Business: Describes the business, including its products and services.
    • The Marketing Plan: Describes the target market for your product and explains how you will reach that market.
    • The Financial Management Plan: Details the costs associated with operating your business and explains how you will pay for those costs, including the amount of financing you may need.
    • The Operations and Management Plan: Describes how you will manage the core processes of your business, including use of human resources.

Seven Common Parts of a Good Business Plan

  • Business plans must help investors understand and gain confidence on how you will meet your customers’ needs.
  • Seven common parts of a good Business Plan are:
    • Executive Summary
    • Business Concept
    • Market Analysis
    • Management Team
    • Marketing Plan
    • Financial Plan
    • Operations and Management Plan

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