Business consultancy project

Azercell Telecom LLC

1. About the company

Azercell was established in 1996 and launched its performance as the first GSM operator in Azerbaijan. At that time, Bakcell LLC was already presented on the market, providing cellular communication. However, Azercell was the first telecom player implementing GSM standards in Azerbaijan. The shareholders of Azercell were the Ministry of the Communications and High Technologies (MCHT) of the Azerbaijan Republic and Turkcell, Telecom Turkish Company.
In 2008, MCHT of the Azerbaijan Republic had sold 35.7% share to the Azertel, ( Azercell Privatization, 2012) a company which was established in Turkey and majority of shares belongs to Fintur Holdings B.V, Swedish and Finnish Company which was established by Turkcell and TeliaSonera. (Telia Company, 2018). Moreover, Fintur Holding expanded to Kazakhstan, Georgia, Moldova, Russia, Tajikistan, and Uzbekistan and Nepal by acquiring local telecom operators or large shares in the companies.
By acquiring the remaining shares Azertel " Azertel Telekomünikasyon ve Yatırım Dış Ticaret A.Ş," became a sole owner of Azercell Telecom Limited Liability.
Meanwhile, in Y 2018 Fintur Holding decided to sell 51.3 shares of Azertel, the unique owner of Azercell to the Azintelecom company owned by the Azerbaijan Republic. (Teliacompany, 2018), (Azintelecom, 2018)
Azercell gained an array of advantages during the period of being part of the TeliaSonera group. Moreover, it favored the synergetic interrelations between sister companies. The leading position of Azercell on the market was strengthened by the support and experience of the Swedish company. The technological advantage and innovative services were adopted by Azercell due to the expertise and vast knowledge of Nordic Company.
Nevertheless, change in ownership influenced neither the strategy of the company, nor the corporate management. Meanwhile, the company’s performance is determined by the local market realities, and all resources are deployed in order to overcome challenges. After the acquisition by Azintelecom, Azercell is being supported in developing the correct direction of performance and is aimed at becoming the new
generation telecom provider in Azerbaijan. Azercell has fulfilled the rebranding recently, in May 2019.
(Azercell Rebranding, 2019)

Azercell, being the market leader of the Azerbaijan telecom industry, is launching a new era and recently the updated brand identity of the Company has been declared to the public. Company is planning to realize a digitally based strategic development to coincide with the innovative worldwide trends. According to the CEO of Azercell, telecom industry identifies modern life and is the most dynamic business type, demanding the ability to adapt and change abruptly.

Moreover, according to the statement of the company management, the core attribute of the new strategy is digitalization focused on customers’ expectations. Digital transformation will amplify the emotional bonds of Azercell with consumers. Furthermore, being a customer-oriented and reliable telecom provider determines the most vital intention of Azercell.
Azercell is offering the most cutting-edge solutions to the customers, not forgetting about the data protection, is aimed at exceeding consumers’ expectations in provided services. (Azercell - Press Releases, 2019)

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