Business consultancy project
Yüklə 1,95 Mb.
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- Bu səhifədəki naviqasiya:
- 11 Countries Safaricom Vodafone M-Pesa
- Philippines Smart Smart Money
- Pakistan Telenor Easypaisa
The launch of M-Pesa service by Kenyan mobile operators Safaricom in and Vodafone Y 2007 has started the interference of mobile operators to the financial business. It was an independent service by the mobile operator without government intervention. Within a short period, M-Pesa obtained the 16 million clients, and in Y2019 the total revenue from M-Pesa made 31.2 % of the total company revenue. (Mirri, 2019) Nowadays, Vodafone M-Pesa has spread across the 11 countries and reached 19.9 million users within the African region. (Mobile Money, 2015). Besides Vodacom group plans to establish a mobile money platform and extend their footprint to other African countries. (Donkin C. , Vodacom poised to widen m- Pesa availability, 2019) Meanwhile, sub-Saharan African operator’s mobile financial business models were acquired by the Asian region as well. Another successful mobile payment model Smart Money was launched in Y 2001 by Smart Communications Philippines. The number of Smart money users reached 10 million, Smart enables money transferring to another Smart money account, pay prepaid loads, and proceed to other financial transactions. In Y 2009, the second large operator of Pakistan Telenor has launched Easypaisa through cooperation Tameer Microfinance Bank. Telenor is one of the leading operators who sustains (know your customer) KYC requirements and enables transaction without bank account existence. In order to proceed payment through Easypaisa customers only need Telenor SIM card and there no need for bank account and cashing in and out can be executed in company agent locations. The service also contains the possibilities of paying bills, money transfers, and airtime top-ups. (Financial Sector Development in Central and West, 2015). In the last year, Megafon Russian mobile operator also launched a mobile payment service, which enables to use of the mobile phone as a payment tool. Now Megafon customers are able to do shopping directly via Apple Pay, Samsung Pay, and Google pay by using the mobile phone account. They need only create personal virtual MasterCard in the Megafon website without any additional bureaucratic requirements. Megafon confirmed that now 20% of the customers joined this service and actively made payment through Megafon Bank application. (The Mobile Economy Russia and CIS Region, 2018) Due to the developing economic situation and dynamics, technological development, mobile financial service rapidly integrated into the developed countries financial industry landscape. The substantial penetration of mobile broadband strength the widespread adoption of mobile banking and other mobile payment solutions. Google wallet, Pay-Pal, Google pay, and Apple pay rapidly spread across the developed market and sustained the growing user base. The availability of contactless payment through mobile phones encouraged MFS penetration. Nevertheless, due to the existence of evolving infrastructure, mobile operators are not independently involved in mobile financial service implementations. However, in the period of advanced technologic development, mobile operators argue the new ways for value prepositions. The combined services create new possibilities beyond traditional service and endorse the movement to the new directions. (Rosingh, Seale, & Osborn, 2001). Despite the emerging world, mobile network operators do not proceed with financial services directly but conduct a collaborative partnership with financial institutions. Japan Mobile operator NTT Docomo Operator NTT Docomo joined Mobile Payment Alliance (MPA) together with Line app company and e-commerce giant. Three company will create a new application through the board number of merchants will be able to receive the cashless payments from registered partners. (Donkin C. , Mobile World Live, 2019), ( From brand loyality to revenue stream for Telcos, 2019) Yüklə 1,95 Mb. Dostları ilə paylaş:
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