Business consultancy project

New Revenue Streams in MNO Portfolio

Comparing with Voice and SMS, data usage expressing the upward trend and now mobile operators build their strategy for the development of the data-centric services. Mobile operators are sedulously trying to have a variety of value-added services. The mobile communication industry is undergoing a constructive evolution driven by innovative technical development and market saturation Companies are putting all efforts on the innovations and funding modernization, while, embracing a new “strategic identity” appropriate for the market, organizational culture, and resources (Telecommunication Trends, 2017).
In order to withstand the market saturation and cannibalization of mobile communications by OTT services, mobile operators are emphasizing all efforts for the constituting of new revenue streams. (Dave, 2017)

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  Internet of Thing
  
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  Value -Added Services
  
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  Mobile-Financial Services (E-Commerce)
  

1. Mobile Internet of Things (IOT)

The expansion of the cellular connectivity and the integration of technical maintenance endorse the deployment of the digital transformation and development of new business models for mobile networks. Mobile IoT services constitute the new revenue outlook and competitive advantages for mobile operators through evolving advanced interconnection between devices and IoT applications. The installment of a smart environment via seamless connections formulate the new advantages for customers and constitute the new agile customer experience (Ahmed, 2018). IoT is becoming a new challenging trend for mobile operators looking for refining service levels and obtaining the new value streams. Mobile operators across the worldwide, particularly in countries with high market penetration and developed infrastructure, are
including IoT services to the scope of their products. The worldwide group companies, Vodafone group, T- Mobile group, Telefonica, Telia Company, and other mobile operators with huge subscription and revenue shares, such as China Mobile and AT&T have already launched IoT services. (GSMA, 2019) Meanwhile, the list of operators is increasing gradually as mobile operators around the globe, considering the implementation of IoT services as a new revenue stream and upgrading their hardware and software system accordingly. In Y 2016 the revenue from IoT connection reached 6,3 billion USD, and it is projected it will be reached 25 billion in Y 2025. Besides, the main increase will occur in industrial IOT connections. (How Mobile IoT is Changing the Industrial Landscape, 2018)
Table.7. IOT Connections