Business consultancy project

SWOT Analysis

Figure.20. SWOT Analysis

Internal	Strength	Weakness
	Time consuming services	Low penetration
	Cost efficiency	Lack of awareness
	No time limit	The modest level of infrastructure
	High Control system	Security concern
	Opportunity	Threat
External	The government support	Strong competition among banks
	Consumer demand for digitalized services	Consumer misuse
	Embedded Mobile phone features	Real Market Potential
	Mobile market penetration	Competition by financial institution

• 
  Strength
  

Compared with traditional services, MFS services can be considered as time-consuming and cost-efficient services. The consumer does not need to apply cards for each transfer and can proceed the payment in 24 for hours in the seven days. Besides, having a direct connection through phone can control and get the notification about any transaction in time.

• 
  Weakness
  

Consumers do not have enough information about MFS services, and the lack of awareness can cause some problems such as mistrust and security concern. Additionally, the infrastructure of MFS services has not been established.

• 
  Opportunity
  

The mobile market penetration and consumer demand for digitalized services can create a productive environment for the implementation of MFS. The digitalization of financial services is one of the critical objectives in financial plans of the government, and CBAR and FIMSA are managing the financial sector’s digitalization.

• 
  Threat
  

However, there is a risk that the implementation of the MFS can cause additional competition among banks, besides, customer’s mistrust to the banking sector and wrong utilization can make the wrong public opinion and restrain the real users from MFS implementation.
Consequently, after estimation of all positive and negative features, the total outcome is positive. Considering that the financial landscape of the country is productive, and the market has the potential for the deployment of the MFS and the developed mobile telecom industry can maintain and support the management of the service.
Eventually, the evaluation of 7-Pillar and SWOT assessment tools clarified the country profile by comparing the regulatory involvement, the economic situation of the country and the estimation of the traditional and mobile financial services outlook from a social and technical intelligence perspective. It confirms the fact, that the country’s political and economic situation is fruitful for the development of the MFS services and the saturated mobile telecom industry together with banking system can generate the productive condition for the implementation of mobile financial services. Besides, the increasing financial literacy and consumer avidity to the diversified digital services can inspire the financial and mobile market to create the win-win cooperation strategy.

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