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 ESSAY SAMPLE FOR ANALYSIS



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LESSON 5 Main

5. ESSAY SAMPLE FOR ANALYSIS 
This part mainly discusses the skeleton of the essay based on the following topic: 
Advertisements are becoming more and more common in everyday life. Is it positive or negative 
development? 
 
Introduction: 
Thesis: More Negatives than positives 
 
Body paragraph 1: 
Signal sentence: several advantages could be found 
Supportive idea 1: Generates new employment opportunities 
Developing sentence: copywriters, logo makers and artists 
Supporting idea 2:people know about products and businesses benefit
Developing sentence :people know about new products 
 
Body paragraph2: 


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STEP SMALL, RESULT BIG 
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+998970147914 
Signal sentence: Disadvantages for customers 
Supporting idea 1:False facts
Developing sentence: trouble to choose quality products 
Supporting idea 2: advertising increases prices 
Developing sentence: expenses are on the product price 
Supporting idea 3: Urge people to spend money on unnecessary things 
Developing sentence: waste of money 
 
Conclusion: 
Both benefits and drawbacks, but this is negative 
 
Advertising is gaining more popularity in the marketing of products or services. While 
advertisements are considered to be advantageous, they can have numerous negative influences. 
 
It is unquestionable that there are several benefits of advertising. By dint of the large- scale 
expansion of advertising in almost every kind of mass media and nearly all hoardings, this sector is 
likely to generate a diversity of employment opportunities. In other words, it provides occupations 
for artists, painters or copywriters in designing and preparing logos, contents or ideas for 
advertisements. Another advantage is that advertising may enable the massages involved in 
products and services to reach potential customers, followed by an increase in sales for businesses. 
This is because, only thanks to advertisements, can customers be kept informed about newly-
launched products. Therefore, they have more choices to make about their beloved products, 
contributing to the enhancement of their comforts and standard of living. 
 
However, advertising could cause several disadvantages for customers. No sooner might companies 
or business exaggerate or even distort the facts related to their products for commercial purposes 
than the customers can experience feelings of confusion about these items, making them have 
troubles in selecting the products to their taste. Furthermore, the facts show that the more 
advertising expenses increase, the higher the product price is. The reason can be that the high cost 
of advertisements is covered by the selling price of advertised items. As a result, the advertised 
products can cost more than they should. Finally, when customers cannot resist the temptation of 
products which are advertised beyond customers’ expectations, there is every likelihood of them 
purchasing products which may be unnecessary. This trend could be seen as a waste of money. 
 
From what has been discussed above, based on the above mentioned explanations, individuals may 
gain both considerable benefits and drawbacks through the growing prevalence of advertisements. 
 

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