Anjum, A., More, V. S., & Ghouri, A. M. (2012). Social media marketing: a paradigm shift in business.
Assaad, W., & Gomez, J. M. (2011). Social network in marketing (social media marketing) opportunities and risks. International Journal of Managing Public Sector Information and Communication Technologies, 2(1), 13.
As' ad, H. A. R., & Alhadid, A. Y. (2014). The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan. Review of Integrative Business and Economics Research, 3(1), 315.
Biel, A. L. (1992). How brand image drives brand equity. Journal of advertising research, 32(6), 6-12.
Bowerman, B. L., & O'connell, R. T. (1990). Linear statistical models: An applied approach. Brooks/Cole.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical
considerations. Journal of personality and social psychology, 51(6), 1173. Mangold,
W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Clark, M., & Melancon, J. (2013). The influence of social media investment on relational outcomes: A relationship marketing perspective. International Journal of Marketing Studies, 5(4), 132.
Creswell, J. W. (2005). Mixed methods designs. Educational research: Planning, conducting, and evaluating quantitative and qualitative research, 509-529.
Chen, X. (2006). Customer satisfaction, customer bargaining power, and financial performance. ProQuest.
Nikolova, S. N. (2012). The effectiveness of social media in the formation of positive brand attitude for the different users (Doctoral dissertation, Master Thesis, University of Amsterdam, Feb. 2012, Retrieved on November 24, 2015, from http://dare. uva. nl/cgi/arno/show. cgi).
Dutka, A. F. (1995). AMA handbook for customer satisfaction. NTC Business books.
Engel, J. F., Kollat, D. T., & Blackwell, R. D. (1973). Consumer behavior. New York: holt, rinehart and winston. Inc. Engel2Consumer Behavior1973.
Erragcha, N. O. Z. H. A., & Romdhane, R. (1970). Social networks as marketing tools. The Journal of Internet Banking and Commerce, 19(1), 1-12.
Johnson, M. D., Gustafsson, A., Andreassen, T. W., Lervik, L., & Cha, J. (2001). The evolution and future of national customer satisfaction index models. Journal
of economic Psychology, 22(2), 217-245.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5, No. 3, pp. 207-219). Upper Saddle River, NJ: Prentice hall.
George, D., & Mallery, M. (2003). Using SPSS for Windows step by step: a simple guide and reference.
Hainer, R. 2015. What are the benefits for customers of major companies using social media? (Online). Available: http://smallbusiness.chron.com/benefits-customers- major-companies-usingsocial-media-29682.html [Accessed: 25 March 2015].
Ab Hamid, N. R., Akhir, R. M., & Cheng, A. Y. (2013). Social media: an emerging dimension of marketing communication. Journal of management and marketing research, 12, 1.
Pringle, H., & Thompson, M. (2001). Brand Spirit: How cause related marketing
builds brands (Дух бренда: Как создавать бренды с помощью мотивационного
маркетинга).
Homburg, C., Krohmer, H., & Workman, J. P. (2004). A strategy implementation perspective of market orientation. Journal of Business Research, 57(12), 1331-1340.
Ganiyu, R. A., Uche, I. I., & Adeoti, O. E. (2012). Is customer satisfaction an indicator of customer loyalty?. Australian Journal of Business and Management Research, 2(7), 14.
Gordhamer, S. (2009). 4 ways social media is changing business. Online: http://mashable. com/2009/09/22/social-media-business [09 December 2011].
Kheng, L. L., Mahamad, O., Ramayah, T., & Mosahab, R. (2010). The impact of service quality on customer loyalty: A study of banks in Penang,
Malaysia. International journal of marketing studies, 2(2), 57.
Keiningham, T. L., Cooil, B., Aksoy, L., Andreassen, T. W., & Weiner, J. (2007). The value of different customer satisfaction and loyalty metrics in predicting customer
retention, recommendation, and share-of-wallet. Managing Service Quality: An International Journal, 17(4), 361-384.
Khan, S. (2013). Attaining customer satisfaction! The role of customer value and relation base marketing a study of policy holders of Peshawar Pakistan. International Journal of Managing Value and Supply Chains, 4(1), 11.
Mohsan, F., Nawaz, M. M., Khan, M. S., Shaukat, Z., & Aslam, N. (2011). Impact of customer satisfaction on customer loyalty and intentions to switch: Evidence from banking sector of Pakistan. International Journal of Business and Social
Dostları ilə paylaş: |