Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication

Previous Studies:

Martensen, A., Grønholdt, L., & Trajcevski, S. (2004, May). Building customer-brand relationships on the internet: development of an online brand equity model.

In Proceedings of the 8th International Conference on Corporate Reputation, Identity and Competitiveness, Fort Lauderdale, Florida, 20-23 May 2004.
Hennig-Thurau, T. (2004). Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. International journal of service industry management, 15(5), 460-478.
Eljaam, B. (2005). Customer satisfaction with cellular network performance: Issues and analysis.
Pitta, D., Franzak, F., & Fowler, D. (2006). A strategic approach to building online customer loyalty: integrating customer profitability tiers. Journal of consumer marketing, 23(7), 421-429.
Ling, A. M. Y. P. O. H. A. I. (2007). The impact of marketing mix on customer satisfaction: A case study deriving consensus rankings from benchmarking. Journal of Productivity Measurement.
Chien-Hsiung, L. (2011). A study on the relationship between the brand image and customer satisfaction in the catering businesses. African Journal of Business Management, 5(18), 7732.
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and entrepreneurship, 16(3), 79.
Naidoo, T. (2011). The effectiveness of advertising through the social media in Gauteng (Doctoral dissertation, North-West University).
Agbor, J. M. (2011). The Relationship between Customer Satisfaction and Service Quality: a study of three Service sectors in Umeå.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand

loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360.

Nikolova, S. N. (2012). The effectiveness of social media in the formation of positive brand attitude for the different users (Doctoral dissertation, Master Thesis, University

of Amsterdam, Feb. 2012, Retrieved on November 24, 2015, from http://dare. uva. nl/cgi/arno/show. cgi).
Long, C. S., Khalafinezhad, R., Ismail, W. K. W., & Rasid, S. Z. A. (2013). Impact of CRM factors on customer satisfaction and loyalty. Asian Social Science, 9(10), 247.
Long, C. S., Khalafinezhad, R., Ismail, W. K. W., & Rasid, S. Z. A. (2013). Impact of CRM factors on customer satisfaction and loyalty. Asian Social Science, 9(10), 247.
As' ad, H. A. R., & Alhadid, A. Y. (2014). The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan. Review of Integrative Business and Economics Research, 3(1), 315.
Zhang, Y. (2015). The Impact of Brand Image on Consumer Behavior: A Literature Review.
Durrani, B. A., Godil, D. I., Baig, M. U., & Sajid, S. (2015). Impact of brand image on buying behaviour among teenagers. European Scientific Journal, ESJ, 11(5).
Bulka, O. (2015). Social Media Marketing: How Social Media Give Power and Responsibility to Everyone on the Internet (Doctoral dissertation, University of Oregon).
Rootman, C., & Cupp, M. N. THE IMPACT OF SOCIAL MEDIA ON CUSTOMER SATISFACTION AND RETENTION IN THE BANKING INDUSTRY: VIEWS OF CLIENTS AND MANAGERS.
Jokinen, T. (2016). Branding in Social Media and the Impact of Social Media on Brand Image.
Pandit, R. D. (2016). A Study of Impact of Service Quality on Customer Satisfaction, Loyalty, Commitment & Retention in the Indian Banking Sector.