REFERENCES:
1.
Ian Dodson “The Art of Digital Marketing: The Definitive Guide to Creating
Strategic” John Wiley & Sons-2015 pp 78-79.
2.
Philip Kotler & Keller, 2005. Marketing Management, 12th edition, - pp12-14
3.
Rakesh Mohan Joshi, 2009. “International Marketing Google Books 2009-pp24-
27.
4.
Theodore Levitt (May–June 1983) "The Globalization of Markets",
Harvard
Business Review: 92-10.
5.
Steven Alter “Information systems The foundation of E- Business. Pearson
Education -2015 pp.80-88.
6.
Young, Charles E. (April 2005)
Advertising Research Handbook,
Ideas in
Flight, Seattle, pp2-3.
7.
Websites
links:-https://en.wikipedia.org/wiki/
Global
marketing,
International
distribution
channels:strategy
and
management,
http://www.allianceexperts.com/en/knowledge/exports/international
