Eat That Frog



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Tracy Brian - Eat That Frog

Eat That Frog! Resolve today to become a “Do-It-To-Yourself” 
project. Become a lifelong student of your craft. School is never out 
for the professional. 
What are the key skills that can help you the most to achieve better 
and faster results? What are the core competencies that you will need 
to have in the future to lead your field? Whatever they are, set a goal, 
make a plan and begin developing and increasing your ability in 
those areas. Resolve to be the very best at what you do! 
 
 
 
61 


Chapter 10 - Leverage Your Special Talents 
 
“Do your work. Not just your work and no more, but a little more for the 
lavishings sake – that little more that is worth all the rest.”
(Dean Briggs) 
You are remarkable! You have special talents and abilities that make 
you different from every other person who has ever lived. There are 
frogs you can eat, or learn to eat, that can make you one of the most 
important people of your generation. 
There are certain things that you can do, or that you can learn to do, 
that can make you extraordinarily valuable to yourself and to others. 
Your job is to identify your special areas of uniqueness and then to 
commit yourself to becoming very, very good in those areas.
Your most valuable asset, in terms of cash flow, is your "earning 
ability." Your ability to work enables you to bring tens of thousands 
of dollars into your life every year by simply applying your 
knowledge and skills to your world. This is your ability to eat specific 
frogs faster and better than others. 
You could lose everything you own - your house, your car, your job, 
your bank account- but as long as you still had your earning ability
you could make it all back and more besides. 
 
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Take stock of your unique talents and abilities on a regular basis. 
What is it that you do especially well? What are you good at? What 
do you do easily and well that is difficult for other people? Looking 
back at your career, what has been most responsible for your success 
in life and work to date? What have been the most significant frogs 
you have eaten in the past? 
You are designed in such a way that you will most enjoy doing the 
very things that you have the ability to be the very best at. What is it 
that you enjoy the most about your work? What kind of frogs do you 
most enjoy eating? The very fact that you enjoy something means 
that you probably have within yourself the capability to be excellent 
in that area. 
One of your great responsibilities in life is for you to decide what it is 
that you really love to do and then to throw your whole heart into 
doing that special thing very, very well. 
Look at the various things you do. What is it that you do that gets 
you the most compliments and praise from other people? What do 
you do that positively affects the work and performance of other 
people more than anyone else? 
 
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Successful people are invariably those who have taken the time to 
identify what they do well and most enjoy. They know what they do 
that really makes a difference in their work, and they then 
concentrate on that task or area of activity exclusively.
You should always focus your best energies and abilities on starting 
and completing those key tasks where your unique talents and 
abilities enable you to do it well and make a significant contribution. 
You cannot do everything but you can do those few things in which 
you excel, the few things that can really make a difference. 

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