are holding you
back from achieving your goals, are
internal. They
are within yourself, within your own personal qualities, abilities,
habits, disciplines or competencies.
Only 20% of the limiting factors are external to you or to your
organization.
Your key constraint can be something small and not particularly
obvious. Sometimes it requires that you make
a list of every step in
the process and examine every activity to determine exactly what it is
that is holding you back. Sometimes, it can be a single negative
perception or objection on the part of the customers that is slowing
down the entire sales process. Sometimes it is the absence of a single
feature that is holding back the growth
of sales of a product or
service line.
Look into your company honestly. Look within your boss, your
coworkers and members of your staff to see if there is a key weakness
that is holding you or the company back, that is acting as a brake on
the achievement of your key goals.
In your own life, you must have the
honesty to look deeply into
yourself for the limiting factor or limiting skill that sets the speed at
which you achieve your personal goals.
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Successful people always begin the analysis of constraints by asking
the question, "What is it
in me that is holding me back?" They accept
complete responsibility and look to themselves for both the cause and
cure of their problems.
Keep asking, "What sets the speed at which I get the results I want?"
The definition of the constraint determines
the strategy that you use
to alleviate it. The failure to identify the correct constraint, or the
identification of the wrong constraint, can lead you off in the wrong
direction. You can end up solving the wrong problem.
A major corporation,
a client of mine, was experiencing declining
sales. They concluded that the major constraint was the sales force
and sales management. They spent an enormous amount of money
reorganizing the management and retraining the salespeople.
They later found that the primary reason that their sales were down
was a mistake made by an accountant that had accidentally priced
their products too high relative
to their competition in the
marketplace. Once they revamped their pricing, their sales went
back up and they returned to profitability.
Behind every constraint or chokepoint, once it is located and
alleviated successfully, you will find another
constraint or limiting
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factor. Whether it is getting to work on time in the morning, or
building a successful career, there are always limiting factors and
bottlenecks that set the speed of your progress. Your job is to find
them and to focus your energies on alleviating them as quickly as
possible.
Often, starting off your day with the removal
of a key bottleneck or
constraint fills you full of energy and personal power. It propels you
into following through and completing the job. And there is always
something. Often a key constraint or limiting factor is the most
important frog you could eat at that moment.
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