Electronic Technology Industry: Telecommunications Equipment Employees: 164000 Intro



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Apple

External
Customers, suppliers, competitors, pressure groups, local communities, and the government have got crucial roles as external stakeholders (19 sep. 2020 y). https://howandwhat.net
Internal
The Apple company’s internal stakeholders are important, includes the Board of Directors, executives, employees, and shareholders. CEO, Senior Vice President, Vice President, and Chief Operating Officer are the senior manager. Apple’s successful global is the because of effective leadership, Steve Jobs is related to making the company’s bright future, has been having a big responsibility on it. Nevertheless, from time to time Steve’s managing the company as leadership was aggressive (Lashinsky, 2012).
 Apple company has spent $1.8 billion on advertising in order to Apple also uses advertising campaigns to communicate with its customers. It has a record of spending $1.8 billion on advertising in a single year.
 Thus, Apple’s corporate social responsibility efforts satisfy the interests of customers as the top stakeholders of the business.
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