Electronic Technology Industry: Telecommunications Equipment Employees: 164000 Intro

Product-based grouping. Product-based grouping is an important feature of Apple organizational structure. The multinational technology company divides its operations into the following product-based groups:
1. Services. This group includes App Store, ApplePay, iCloud, and Apple Music.
2. Mac
3. iPhone
4. iPad
5. Other products. These include Apple TV, iWatch, headphones, cases, displays, storage devices and various other connectivity and computing products and supplies
Functional areas.

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  Information Security. ...
  
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  Environment and Social Initiatives. ...
  
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  Policy and Government Affairs. ...
  
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  Real Estate and Development. ...
  
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  Dining and Food Services. ...
  
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  Administration.
  

(By John Dudovskiy, February18, 2021) wrote that Steve Jobs manages the marketing strategy of Apple company which, in reality, most of the customers buy things by unconscious case. Therefore, multinational technology company mostly pay attention to improve their goods by creating groundbreaking features and competence, rather than to find people’s needs and desires, in order to attract more people to buy Apple products.

Moreover, socializing of Apple marketing further focus on not only print and media advertising but also quality service and personal selling in Apple Stores, accordingly, sales promotions of the company are being seldom used marketing strategy of it.

P2.
The mission and vision
Mission – “Bringing the best user experience to its customers through innovative hardware, software and services” The Apple company clearly decided to bring valuable goods in sake of their customers and it is the most obvious, short and sweet, also concrete vision statement (2 mar.22 y).
https://www.linkedin.com

The values
In 2022, Apple passed the $2.5 trillion valuation, and also Steve Jobs has an 11% stake in the company www.Investopia.com .
The aims and objectives
Objective 1-Making national increase in size of Apple store’s fetters globally.
Objective 2- “Continue to create groundbreaking products. Apple has made a name for itself becoming a trend setter in the market with every one of their products introducing something new and exciting to the world”.
Objective 3- “Innovate and dictate the movement for future technology”.
As times goes by, people anxious and tend to buy the updated and latest brands because “technology is forever changing even so the biggest companies can get left behind and also brand loyalty is hard to come by”. Because of that, “Apple must continue to lead the serge of the innovative world “(Brandon Burnette,6-21-2015).
The relationship with internal and external stakeholders