6.5. Methods for forecasting market conjuncture...........................
131
Questions for control and discussion.......................................
134
CHAPTER 7. MARKET SEGMENTATION AND POSITIONING OF GOODS IN THE MARKET................................................. 136 7.1. The essence of market segmentation and its meaning.............
136
7.2. Features of market segmentation.............................................
137
7.3. Types of market segmentation.................................................
142
7.4. Basic principles of market segmentation.................................
143
7.5. Selection of target market segments........................................
145
7.6. Positioning of goods in the market..........................................
149
Questions for control and discussion.......................................
152
CHAPTER 8. COMPETITIVE STRATEGIES.......................................... 154 8.1. The concept and essence of competition..................................
154
8.2. Types and forms of competition..............................................
157
8.3. Evolution of competition and factors affecting it....................
162
8.4. The concept of competitive advantage.....................................
165
8.5. Content and forms of competitiveness.....................................
168
8.6. The concept of competition......................................................
173
8.7. Competitive strategies and their content..................................
179
