POZITSIYALASHTIRISH……………………………………….. 133 8.1. Bozor segmentasiyasining mohiyati va uning ahamiyati…………… 133
8.2. Bozor segmentasiyasining xususiyatlari……………………………. 134
8.3. Bozor segmentasiyasi turlari………………………………………... 139
8.4. Bozor segmentasiyasining asosiy tamoyillari………………………. 140
8.5. Maqsadli bozor segmentlarini tanlash………………………………. 142
8.6. Tovarni bozorda pozitsiyalashtirish………………………………… 145
Nazorat va mulohaza uchun savollar……………………………….. 147
9- BOB. TOVAR SIYOSATI..................................................................... 148 9.1. Tovar – ehtiyojni qondirish vositasidir..........................................
148
9.2. Tovarning raqobatbardoshligini baholash......................................
152
9.3. Tovarning yashash davri va uning bosqichlari...............................
156
9.4. Yangi tovar ishlab chiqish..............................................................
158
9.5. Savdo markalarini boshqarish........................................................
163
Nazorat va mulohaza uchun savollar……………………………..
168
10- BOB. NARX SIYOSATI........................................................................ 170 10.1. Narx tushunchasi, uning mohiyati va narx turlari..........................
170
10.2. Narx siyosatini shakllantirish va narx darajasini hisoblash
uslublari..........................................................................................
173
10.3. Tovarlarning
“hayotiy
davrlari”
mobaynida
narxlarning
o‘zgaruvchanligi.............................................................................
177
Nazorat va mulohaza uchun savollar……………………………….. 179
11- BOB. SOTISH SIYOSATI......................................................................
