Fall Fashion Social Media

Fashion in Europe and the Western hemisphere

According to scholars, a specific definition of fashion emerges with the rise of capitalism and more liberal societies in Europe during late medieval times. The beginning in Europe of continual and increasingly rapid change in clothing styles can be fairly reliably dated. Historians, including James Laver and Fernand Braudel, date the start of Western fashion in clothing to the middle of the 14th century, though they tend to rely heavily on contemporary imagery and illuminated manuscripts were not common before the fourteenth century. x
The most dramatic early change in fashion was a sudden drastic shortening and tightening of the male over-garment from calf-length to barely covering the buttocks,sometimes accompanied with stuffing in the chest to make it look bigger. This created the distinctive Western outline of a tailored top worn over leggings or trousers.

A product of the modern age

In its most common use, the term fashion refers to the current expressions on sale through the fashion industry. The global fashion industry is a product of the modern age. In the Western world, tailoring has since medieval times been controlled by guilds, but with the emergence of industrialism, the power of the guilds was undermined. Before the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors.

There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups. Primary research often focuses on large sample sizes to determine customer's motivations to shop.

Marketing

Consumers of different groups have varying needs and demands. Factors taken into consideration when thinking of consumers' needs include key demographics. To understand consumers' needs and predict fashion trends, fashion companies have to do market research.

Source

https://www.encyclopedia.com/fashion/encyclopedias-almanacs-transcripts-and-maps/fashion-industry
https://www.sustainyourstyle.org/en/whats-wrong-with-the-fashion-industry
https://guides.loc.gov/fashion-industry

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