Z.NEGMATULLAEVA, GulDU talabasi Qisqacha mazmuni: Mazkur maqolada OTM talabalarini ish bilan bandlikka
tayyorlash asosida iqtisodiyotni innovatsion rivojlantirishning mavjud xolati
bo‘yicha ilmiy nazariy tahlillar keltirilgan.
Kalit so’zlar: OTM talabalari, ish bilan bandlik, iqtisodiyotni innovatsion
rivojlantirish.
Abstract: This article presents a scientific and theoretical analysis of the
current state of innovative development of the economy based on the preparation of
students of higher educational institutions for employment.
Keywords: university students, employment, innovative development of the
economy.
O‘ZBEKISTONDA RAQAMLI IQTISODIYOT SHAROITIDA INTERNET-MARKETINGDAN FOYDALANISH MEXANIZMI Azamat Djurayevich ZARIPOV Javohir Nabijon o‘g‘li O‘KTAMOV Guliston Davlat Universiteti, Qisqacha mazmuni: Tezisda raqamli iqtisodiyot tushunchasi, internet-
marketing tushunchasi, raqamli iqtisodiyot sharoitida internet-marketingdan
foydalanish, foydalanishdagi muammolar va kamchiliklar tahlil qilindi. O‘zbekiston
sharoitida internet-marketingdan foydalanish samaradorligini yanada oshirish
haqida takliflar berildi. Internet-marketing mamlakat iqtisodiyotidagi o‘rni va
ahamiyati yoritildi.
Kalit so‘zlar: internet-marketing, iste’molchi, biznes, dizayn, reklama,
mediya, kommunikatsiy, vebtarmoq, Customer Relationship Management.
Abstract: In the thesis, the concept of digital economy, the concept of internet
marketing, the use of internet marketing in the conditions of the digital economy, the
problems and shortcomings of its use were analyzed. Proposals were made to further
increase the effectiveness of internet marketing in the conditions of Uzbekistan. The
