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Join the wealth-producing sector of the economy.
Welcome to the world of manufacturing — the wealth-
producing sector of our economy! Potentially the most
complex of all commercial enterprises, manufacturing
starts with raw materials or pieces or parts that may have
little value in and of themselves . Through processes
of fabrication and assembly, these pieces and parts
are converted into useful products that, hopefully, will
benefit many .
Starting a manufacturing business
is not a decision to
be taken lightly . It involves a substantial commitment .
Often, manufacturing calls for a heavy up-front financial
investment for specialized facilities, complex equipment
and raw materials . Workers with special skills may also
be required . You must ready yourself for a broad array of
responsibilities to effectively coordinate the many steps
of the manufacturing process .
Obviously, manufacturing processes come in all shapes
and sizes . You may be able to gather all the necessary
materials and fabricate them into a new product all by
yourself using your hands and/or small hand tools . But
you may require substantial machinery and equipment
for various steps in the fabrication process and trans-
portation equipment to move work-in-process inventory
from step to step in the process . The size, complexity,
and aggregate number of products you want to manu-
facture will all affect the way you plan your entry into the
world of manufacturing .
What do you need to know before you begin?
Before
starting
a manufacturing enterprise, you need to give
careful consideration to a variety of concerns . You may
have come up with a great product, but the choice to
become a manufacturer involves a lot more than having
the perfect product . You need to think through a whole
series of related decision points . Ask yourself several
questions to assess your readiness to move forward:
• Do I have what it takes to be a manufacturer?
• What product will I manufacture?
»
How will I protect my rights to the product?
»
What is the most effective method to manufacture
my product?
»
How much will it cost to produce my product; how
much will my product sell for; what is my profit
margin?
»
What is the market for my product; who will buy it;
how will I market my product?
• How can I finance my enterprise?
• What are my tax obligations and can I get incentives
or tax breaks for starting my business?
• How will I protect myself and the business from liability
risks?
• What other sources of information are available for
manufacturing business owners?
Special Considerations for Starting
Your Manufacturing Business
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Do you have what it takes to lead a
manufacturing business?
Because a manufacturing enterprise requires such a
commitment of time and energy and resources, you
need to have confidence going into it that you have
what it takes to succeed in the business . Your personal-
ity and skill-set must be geared toward effective leader-
ship in the manufacturing environment? You must have
the financial wherewithal to make the substantial capital
commitment at the front end of the process while waiting
for the payoff at the back end .
So you will have to ask yourself some questions before
choosing to jump into starting and owning a manufac-
turing business . First, and possibly most important, are
you an inventor/developer or a manufacturer/producer?
Perhaps you have created a great new product, and you
want to see it mass-produced . Do you need to be the
one to produce it? Maybe your
gift and passion is for
invention and innovation . If so, maybe you want to seek
out someone else with the gift and passion for manufac-
turing to produce your creations for you . Don’t be a round
peg trying to fit into a square whole . Don’t let your pride
tell you that you have to be the producer, too . There are
easier ways to achieve your goal than becoming a manu-
facturer yourself .
If you are suited to be a manufacturer, consider this: Do
you have the requisite administrative and managerial
skills to coordinate the many people and processes that
constitute a manufacturing enterprise? The skill set for
manufacturing can be very different than the skill set for
inventing . Make sure that you feel comfortable with the
change in roles you will have to make as you transition
into manufacturing .
Finally, do you have the financial resources — or access
to the financial resources — necessary for a business
that typically calls for a major, up-front investment in
machinery and equipment and raw materials, and can’t
pay off until the manufacturing process is finished and
the products can be sold? Preparing for this inevitable
cash flow challenge is essential to the ultimate success
of the enterprise .
Manufacturing
product issues for
startup businesses
Almost presumptively, if you are thinking of starting a
manufacturing enterprise, you likely have a pretty good
idea of what you want to produce . The product idea
might be the driving force behind your starting a manu-
facturing business . Maybe you created the product, in
which case you already know the product inside-and-out .
Or maybe someone else created it, in which case you still
need to be fully informed about it to have a chance for
product success .
But just knowing the product may not be enough . Before
making a significant financial commitment, you need to
know that others will want to buy it . You may want to
seek third-party evaluation of your product early in the
development stage in order to provide evidence that the
product is feasible .
You can contact others in
the manufacturing industry
or technical experts, and they can provide advice and
consultation on your product . But be sure to protect the
intellectual property rights of your product when sharing
it with others .
You can also contact marketing firms to get market
research done on your product and the market for it . You
will need this information when executing your business
plan, getting financing and generating sales .
A big part of your financial commitment is going to
wrapped up in the actual manufacturing process—the
facility, equipment, materials and labor required to get
a finished product . You have many options available
when choosing your manufacturing production process .
Making the right choices will be vital to your business’s
bottom line .
Finally, to recoup that startup investment in your manu-
facturing business, you will need to properly price your
products . But in order to do that intelligently, you need
to understand the various inputs into production costs .
Manufacturing is a highly complex process with many
steps to account for . Without an accurate per unit cost
for your products, you can’t make wise pricing decisions .