Cisco örneğinin de yer aldığı ayla etkisi üzerine eşi benzeri olmayan kitap:
Rosenzweig, P.:
The Halo Effect: and the Eight Other Busi ness Delusions
That Deceive Managers, Free Press, 2007.
Thorndike, E. L.: »A constant error on psychological rating«,
Journal of
Applied Psychology IV, 1920, S. 25–29.
Nisbett, Richard E.; Wilson, Timothy D.: »The halo effect: Evidence for
unconscious alteration of judgments«,
Journal of Personality and Social
Psychology 35 (4), 1977, S. 250–256.
Dostları ilə paylaş: