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different fields to teach as adjuncts. Students could take accredited courses from people who are currently
working in their dream field. The AACSB insists that universities answer the question as to why research is
the most critical component of traditional education.
On one level, the question is simple to answer. Research in business schools, as anywhere else, is
about expanding the boundaries of knowledge; it thrives on answering unasked questions. Surely this pursuit
of knowledge is still important to the university system. Our society progresses because we learn how to do
things in new ways, a process which depends heavily on research and academics. But one cannot ignore the
other obvious practical uses of research publications. Research is also about cementing schools’ and
professors' reputations. Schools gain kudos from their faculties’ record of publication: which journals
publish them, and how often. In some cases, such as with government-funded schools in Britain, it can affect
how much money they receive. For professors, the mantra is often "publish or perish”. Their careers depend
on being seen in the right journals.
But at a certain point, one has to wonder whether this research is being done for the benefit of the
university or for the students the university aims to teach. Greater publications will attract greater funding,
which will in turn be spent on better publications. Students seeking to enter professions out of academia find
this cycle frustrating, and often see their professors as being part of the "Ivory Tower” of academia,
operating in a self-contained community that has little influence on the outside world.
The research is almost universally unread by real-world managers. Part of the trouble is that the
journals labour under a similar ethos. They publish more than 20,000 articles each year. Most of the research
is highly quantitative, hypothesis-driven and esoteric. As a result, it is almost universally unread by real-
world managers. Much of the research criticises other published research.
A paper in a 2006 issue of Strategy & Leadership commented that "research is not designed with
managers’ needs in mind, nor is it communicated in the journals they read. For the most part, it has become
a self-referential closed system irrelevant to corporate performance." The AACSB demands that this
segregation must change for the future of higher education. If students must invest thousands of dollars for
an education as part of their career path, the academics which serve the students should be more fully
incorporated into the professional world. This means that universities must focus on other strengths
outside of research, such as professional networks, technology skills, and connections with top business
firms around the world. Though many universities resisted the report, today’s world continues to change.
The universities which prepare students for our changing future have little choice but to change with new
trends and new standards.