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QUESTION-TYPE BASED TESTS
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TEST 4 – Theory or Practice? —What is the point of
research carried out by biz schools?
Complete each sentence with the correct ending
A-E
.
1.
Most professors support academic research
because
2.
Schools support academic research because
3.
Our society needs academic research
because
4.
Universities resisting the AACSB should
change because
A
it progresses as we learn innovative ways of doing
things.
B
the trends and standards are changing.
C
their jobs depend on it.
D
they care about their school rankings and government
funds.
E
it helps students to go into top business firms.
Students go to universities and other academic institutions to prepare for their future. We pay tuition
and struggle through classes in the hopes that we can find a fulfilling and exciting career. But
the choice of
your university has a large influence on your future. How can you know which university will prepare you
the best for your future? Like other academic institutions, business schools are judged by the quality of the
research carried out by their faculties. Professors must both teach students and also produce original research
in their own field.
The quality of this research is assessed by academic publications. At the same time, universities have
another responsibility to equip their students for the real world, however that is defined. Most students
learning from professors will not go into academics themselves—so how do
academics best prepare them
for their future careers, whatever that may be? Whether academic research actually produces anything that is
useful to the practice of business, or even whether it is its job to do so, are questions that can provoke
vigorous arguments on campus.
The debate, which first flared during the 1950s, was reignited in August, when AACSB International.
the most widely recognised global accrediting agency for business schools, announced it would consider
changing the way it evaluates research. The news followed rather damning criticism in 2002 from Jeffrey
Pfefler.
a Stanford professor, and Christina Fong of Washington University, which questioned whether
business education in its current guise was sustainable. The study found that traditional modes of academia
were not adequately preparing students for the kind of careers they faced in current times. The most
controversial recommendation in AACSB’s draft report (which was sent round to administrators for their
comment) is that the schools should be required to demonstrate the value of their faculties’ research not
simply by listing its citations in journals, but by demonstrating the impact it has in the professional world.
New qualifiers, such as average incomes, student placement in top firms and business
collaborations would
now be considered just as important as academic publications.
AACSB justifies its stance by saying that it wants schools and faculty to play to their strengths,
whether they be in pedagogy, in the research of practical applications, or in scholarly endeavor.
Traditionally, universities operate in a pyramid structure. Everyone enters and stays in an attempt to be
successful in their academic field. A psychology professor must publish competitive research in the top
neuroscience journals. A Cultural Studies professor must send graduate students on new field research
expeditions to be taken seriously. This research is the core of a university’s output. And research of any kind
is expensive—AACSB points out that business schools in America alone spend more than $320m a year on
it. So it seems legitimate to ask for, 'what purpose it is undertaken?
If a school chose to specialise in professional outputs rather than academic outputs, it could use such
a large sum of money and redirect it into more fruitful programs. For example, if a
business school wanted a
larger presence of employees at top financial firms, this money may be better spent on a career center which
focuses on building the skills of students, rather than paying for more high-level research to be done through
the effort of faculty. A change in evaluation could also open the door to inviting more professionals from