|
02. Include A Call To Action
Calls to action are used a lot in promotional designs, particularly advertisements. In case you’re not familiar, a call to action is a piece of copy that urges or invites the audience to take action. Some calls to action you may be familiar with are things like “Buy now”, “Come in while stocks last”, etc.
Calls to action work particularly well in advertising when used thoughtfully and cleverly. For example, have a look at this multi-purpose call to action for Monarto Zoo. Not only does this call invite consumers to come visit the zoo, but it also helps to explain and contextualise the image above.
Since this call is accompanied by such a clever graphic and concept, it is kept simple and direct and a main focal point of the page. A lot of other ads may lower the hierarchy of their calls to action so that they are small, almost subliminal type. But, if your call to action is a part of your key message, don’t be afraid to make it big, make it bold, and put it in the forefront.
Dostları ilə paylaş: |
