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05. Find Hidden Visual Relationships
A surefire way to create a clever ad is to find hidden visual relationships that surround your topic. I know, that sounds like a big ask, but lets look at an example that does it well.
This ad is for online matchmaking service Parship.com, and it depicts symbols of men and women being brought together by a zipper. For this ad, the designer would have sat down and brainstormed visuals that represent men and women (the universal restroom symbols) and visuals that encompass the idea of bringing two things together (the zipper).
Finding hidden visual relationships can give you a unique way of promoting your product. Try to brainstorm concepts related to your message that have similar shapes, lines, or contours, and try to think up a way to bring these two concepts together to promote your message.
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