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07. Use Scale Purposefully
One of the fundamentals of design is scale, the sizing of certain objects can create all kinds of effects, so naturally, scale is a big technique in advertising.
Check out this ad for Staedtler, a stationery company. Staedtler uses scale in a big way in this example – first of all, the pencil has been scaled up quite a bit, but the focus remains on the pencil tip that has been carved into a cathedral with insurmountable detail.The use of the vastly scaled down type not only invites the reader to look closer, but also reinforces the message of ‘big things starting small’.
So, playing with scale in your design can not only create a strong message, but can make for a stunning visual. Scale items up to create drama and zero in on detail, and then scale other elements down to make things look more intricate and delicate.
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