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15. Be Intentional About Your Colour
Colour is a very strong tool in all of design, particularly advertising. You can set a particular tone or scene with color, conjure up certain emotions, or color can act as a motif.
This series of ads for the French dentist office Centre Dentaire Paris Loft uses color as a motif by depicting commonly yellow objects as a pearly white color, topping it off with the tagline “We don’t like yellow”. This use of ‘incorrect’ colors is pretty jarring and captures lots of attention whilst making a pretty strong statement.
So, consider using color as a motif in your design, whether you choose to use color in a jarring, intriguing, or eye-catching way, do it intentionally and have purpose. For extra tips on using color in your design process, be sure to check out these 10 color secrets.
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