If you want to learn how to make your own advertisement, you are in the right place

But what exactly defines an advertisement?

According to Wikipedia, an advertisement:

“…is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea”.

Business Dictionary comes with a similar but more diverse definition. According to them, advertising refers to

“Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet”.

There are many types of ads, each of them specific to a specific campaign or, a specific part of a campaign.

Today, I am going to talk about online ads only and what it takes to create such an ad.

This is how an online advertisement can look like:

This guide will try to help you whether you are going to design banners, flyers, brochures, video ads or other types of visual advertising elements for an online campaign.

First, let’s answer a few questions: