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6. Brainstorm for fresh ideas
Take all the information you manage to gather up to this step regarding your products and your targeted audience.
Think also about the delivery channel you have chosen for your advertisements. Based on your findings, you can now start brainstorming for fresh and creative new ideas for your campaign.
Write down some words, phrases, ideas. Combine them and do not stop until you come up with at least a dozen of possible calls to action, copy texts and visual representations of how your banners, flyers or videos should look like.
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