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2. Set up your main objectives
What is the purpose of your advertising campaign? What are your main objectives? Are your goals feasible or not? You should also perform an analysis of these questions and answer them with the utmost sincerity.
Based on what you set up here, you can go further to the next step and start your research.
3. Research the market, the competition, your audience
You cannot consider yourself ready to make an advertisement without conducting a proper research on some important factors you campaign depends on.
For instance, it’s important to know the market and its behavior. Study how things have changed over the past few months and what professionals are predicting for the near future as well.
Know your position on the market, the competitors’ role and positions as well. Find out how they advertise their products and try not to copy their campaigns. Instead, you will need to come up with something new, something out of the box, something that will make your audience convert into clients.
In order to accomplish that however, you will also need to know some things about the typology and the personality of your ideal client. Know to whom you are addressing your advertisements too. What devices are they using? What is their social status? What are their online behaviors and how do they shop?
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