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11. Make Your Piece Interactive
Ads are designed for an audience to make meaning from, so why not bring the audience into the process of that meaning-making? Consider how your audience will interact with your piece – can they add something to it, or interact with it in some way to draw more meaning from it?
This ad by Berrge Tattoo grabs attention instantly by asking consumers to implement the skills they’d be applying for in order to apply. Not only does this help the brand filter out inexperienced hands but also helps construct a detail-oriented attitude for Berrge Tattoo as a brand, killing two birds with one (very interactive) stone.
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