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14. Make The Most Of Optical Illusions

If it suits your brand’s message, using optical illusions can create an engrossing, shareable and memorable effect, particularly because many optical illusions require you to literally stop and stare—and isn’t that the ultimate aim of the advertising game?

This example for acne treatment brand Oxy asks consumers to focus on the image of the product for 20 seconds, at which point the spots fade away, replicating the effect of the acne treatment. This piece is especially clever because in order to see the illusion, you have to stare at the product, strengthening the association between the illusion and the brand.

Do your research into optical illusions, discover what is possible for your medium and your message, and experiment with creating an engrossing illusion that really helps drive home your message.