If you want to learn how to make your own advertisement, you are in the right place

How to make an advertisement and how to be good at it

Now that we’ve defined the advertisement and learn the basics about the available file formats, let’s get back to our main subject and discuss the process of creation. 

There are, however, a few things to keep in mind before you can actually design and create an advertisement.

Here are the most important steps you need to undertake:

1. The SWOT analysis of the product and the company

Before analyzing how to create an advertisement that converts into great results, you should start by performing a thorough analysis of the strengths, weaknesses, opportunities, and threats for both, the company and the product that is to be advertised.

In short, advertisers call this activity a SWOT analysis. 

You obviously start by analyzing the strengths of the company and the product.

What makes them unique? What are the core values upon which the entire advertising campaign can be based on? 

Here you can also include the relationship with the customers, your financial capabilities and resources, the level of commitment of the employees and so on. You need to know the basis from which you start your campaign and this step may give you exactly what you need in order to set it up correctly.

Then, you can continue with a thorough analysis of the weaknesses presented by the company and the advertised products and the opportunities for future development and growth. When you analyze opportunities, you can also set goals for the campaign.

Finally, you can also analyze the threats presented by the competition and/or other external factors.

For more information on this subject, you can read this very informative article posted by The Balance.

(an example of a SWOT analysis made by Starbucks. Image credit: https://www.swotanalysis.com/ )