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5. Select your channels
Bannersnack allows you to create a full set of banners if you want to create advertisements online (you should give a try to Bannersnack Generator).
Therefore, it will be easy to design them for different channels in less time than if you would have done it individually.
However, it’s one thing to design your ads and an entirely new thing to select where to place them.
Based on your demographic research, however, you will be able to narrow your search to some specific channels of media distribution suitable for your campaign. For instance, if you are targeting people who are known to spend a lot of time on social media, you should channel your efforts in designing suitable ads for social media and of course, select the most appropriate channels of these sorts. Focus on them. For instance, if you want to advertise on Facebook or Instagram, there’s no need to study the ad placements requirements and methods on Twitter.
At the same time, you can advertise on websites and blogs as well. In this case, you need to analyze at least a few advertising platforms and select the one that manages to meet all your needs in terms of placements, costs, and network.
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